Story By: Rahamatu-Lahi Zakaria || Sanatu Zambang
Over the last few years, the northern region has seen the rise of artists changing the game in the music industry, giving hope to thousands of youth that they can make it in their region if only they believe in their talent. One such export is Maccasio who has risen above all doubts and criticisms from fans and entertainment pundits in the town.
Maccasio is set to release a new single, Eyes On You featuring Stonebwoy on 9th October 2022 exclusively on Boomplay and would be available on other platforms beginning 12th October 2022. Eyes On You is going to be the first single to be released from his upcoming album, ‘Glory’.
‘’The entertainment has brought peace and a good name to the region. But I am hoping that one day, the story would change. The old people don’t like entertainment, maybe one day when we have young people in power, they would champion the development of the creative arts industry in the northern region’’.Maccasio
In an interview with this writer, the rapper jack said the song is paying homage to Tamale women, his native town, celebrating the diverse beauty of women in Tamale. Maccasio is known to appreciate the beauty of nature and everything his hometown represents through his music. The song is produced by Blue Beats under Zola Music and 69 Entertainment.
The rapper who was in the studios of Sanatu Zambang to promote his upcoming album, ‘Glory’ accused the university students representative council (SRC) of disrespecting and denigrating northern-based musicians. He explained that when it comes to the billing of musicians to perform, southern-based are preferred by the executives and are paid for their performance.
The university which operates under a multi-campus system in Tamale, Nyankpala and now the separate campuses in Wa and Navrongo have annual SRC celebrations week. On these occasions, musicians are invited to entertain students and this is done in all tertiary institutions in the country.
Maccasio in the conversation said the other universities in the southern sector focus on inviting home-based musicians to perform at school events so he thinks UDS should follow suit. The love for inviting these southern-based musicians is another burden on the executives because they would have to book flights, accommodation and feeding before the professional fees.
6th October – “the villain I never was”: BLACKO Album
17th October – Gift of God: Shatta wale Album
21st October – Enigma EP: Wendy Shay
25th October – GINA: Amerado burner Album
12th November – GLORY: Macassio
11th November – JAMZ : Sarkodie
‘’The show I am going to do this October, we cannot get four artists in the region to do same. Forget the number but the money involved is the problem. We have the talents. Can you believe that they are charging me 60,000.00 for the empty stadium? And I am paying 45,000.00 to bring the stage and sound from Accra to Tamale. I have not even mentioned promotion on media platforms or other costs involved in staging the concert. The lack of venue is affecting our craft.’’Maccasio
The authorities are not ready to help the art industry. It is not in their plans to support us. There should have been a movie theatre in the city, where movies can be screened and artists can premiere their music videos for conversations to happen but we do not have them. Sometimes when you meet them, they promise you but end up failing you.