Source: Daily Graphic
SmockyWorld was adjudged the Start-Up Brand of the Year at the third edition of the Ghana Business Awards (GBA) which came off last week at the Kempinski Gold Coast Hotel in Accra.
The event which is organised by Globe Productions annually is in partnership with the Ministry of Business Development, Graphic Communications Group Limited, Nobel International Business School (NiBS), Media General and the Institute of Directors.
In all, 213 companies and individuals were shortlisted for the 2020 awards. More than 307 companies and individuals submitted nominations to be considered for the honours which seek to promote business excellence nationally and internationally as well as provide an an unparalleled opportunity for networking among industry players.
SmockyWorld Limited is a young indigenous company founded in Tamale and have specialized in using smock fabrics to designs ready to wear clothing and accessories.
In all, it was nominated in four categories among some heavyweights in business for this year’s event. The categories were the Promising Company of the Year, Emerging Brand of the Year, Fashion and Lifestyle Company of the Year and Start-Up Brand of the Year.
Through the indigenous smock fabrics, Smockyworld provides the unique opportunity for its clients all over the world to connect with the rich Ghanaian (Northern) history in unique and modern fashion designs to enable them express their distinctive identity by connecting their past heritage with modernity. This nouveau fashion style has caught on around the nation and influenced many other brands.
Accepting the award, the founder of SmockyWorld, Mrs Gertrude Kunde Kwallinjam said wearing a smock goes beyond the fabric, it is also about the Northern heritage it preserves and the historical relevance it provides.
“Each smock has its own story as they were uniquely made for Chiefs (the ruling class/elite).
Again, each smock has both cultural and historical symbolism attached to it. Therefore, when one wears a smock it is worth knowing a little bit about its history; for instance, to whom it was made for and why it was made,” she stated.